All Businesses Benefit from Situational Awareness. Proper SWOT Analysis = Survival.

All Businesses Benefit from Situational Awareness. Proper SWOT Analysis = Survival. 

"In Encyclopedia of Management Theory Eric Kessler wrote 'companies that keep analyzing their strengths, weaknesses, opportunities, and threats on a regular basis have 60 percent more chances to survive than the companies that don’t'."

At a minimum, SWOT is definitely worth your time; If your organization is not staying ahead, your competition is getting ahead.

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http://www.searchenginejournal.com/perform-swot-analysis-digital-brand/100491