A Brand is NOT a Business
Branding is crucial to remain "top of mind" but when a healthy business stops innovating, stops creating new products and services, stops looking in its rearview mirror... it either begins a slow death spiral or it gets blindsided by a competitor it didn't see coming.
Either way, upon this inevitability the brand becomes an empty, worthless facade.
One's personal brand follows the same path; always be growing.
#businessbasics
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