4 CRITICAL ELEMENTS THAT MUST BE ADDRESSED IN YOUR EXPLAINER VIDEO
** Empathize with your customer. Let them know you fully understand their problem.
** Resolve their problem and alleviate their pain with your product or service.
** Explain clearly how your product works and how it will resolve their problem.
** Call them to action. Direct them to order your product and minimize their stress ‘right now.’
https://videotoorder.com/blog/making-great-explainer-videos/
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