"Keep everything simple.

"Keep everything simple. You don’t need to use complex words or technical language in your script writing. You don’t need to show off your intelligence to your audience by making everything too complicated and confusing for them; this will only drive them away and most likely drive them to your competition. The less complicated your script, the more successful your video will be and the more likely you will be to increase your viewership. Keeping your message short and simple is also a fundamental rule of advertising."

Originally shared by VideoToOrder.com

Writing Scripts for Short Marketing Videos is a Challenge

In today’s hurried life, more and more people crave instant gratification in every aspect of their lives, including the videos they watch. One of the most important elements of a great marketing video is a solid script to accompany it. Videos created for video marketing purposes need to be short and punchy, which often creates a challenge writing a script that communicates the call to action CTA) and compels the viewer to move through the marketing funnel in the shortest amount of time.

https://videotoorder.com/blog/write-video-marketing-scripts/

#VideoMarketing #Copywriting #Advertising
https://videotoorder.com/blog/write-video-marketing-scripts/