The Why and How to Use Video Marketing in Your Small Business

The Why and How to Use Video Marketing in Your Small Business

The primary reason video marketing is so successful right now is because of the skyrocketing popularity of video content and its demonstrated ability to not only communicate a marketing message but “convince and convert” readers to become customers as well.

The opportunity to reach potential consumers via video marketing for small business is huge!

Video marketing is working smarter because, today, it is the right tool for the job. You will get the most bang for your marketing dollar with video content because it can be easily converted into other types of marketing material too:

** Marketing articles can be created from scripts and video transcripts.
** Audio content, podcasts and audiobooks, can be created by using just the audio portion of your video.
** Still images, cinemagraphs and GIFs can be created from screenshots and snippets of your video.

The increase in demand for video content means that video marketing provides an enormous platform through which small businesses can reach potential customers.
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