Freelancers Must Use Social Media to Promote Their Gigs

Freelancers Must Use Social Media to Promote Their Gigs

Let’s sum up why I think NOT linking to your gig pages and freelance marketplace profiles from your social media accounts is really bad advice:

Do you know what happens when you do not advertise or market your business?

Nothing.

Do you know what’s worse than nothing?

Putting in time and effort and paying money to develop the infrastructure of your business… only to get more nothingness.

If you’re more afraid of the competition than nothingness, shut your business down now and save yourself the stress of being an entrepreneur.

#entrepreneur #freelancing #socialmediamarketing

Originally shared by VideoToOrder.com

Why Freelancers MUST Market Their Services Through Social Media

I have a friend that offers voice-over business consulting services primarily to those who are new to the voiceover profession. In his usually very sound advice he advocates offering VO, narration and voice acting services through freelance marketplace websites, like VideoToOrder.com, and others.

He actually suggests setting up profiles and offering gigs in not one website, but in as many sites as possible – and I’m totally onboard with that.

Yesterday he posted a video in which he advocated offering freelance voice services through gig economy websites but then he said something odd.

He said, this:

“Do not post links to your gig pages from your social media profiles, like Facebook, Twitter, LinkedIn, etc.”

The reason he gave was equally shocking:

“If you send a potential customer to a freelance marketplace then you run the risk that the buyer is just going to find your competition who will beat you on price and quality.” (Not a direct quote but that’s the abridged version.)

I was sitting there, with my chin on the floor, thinking,

“He can’t be serious. Can he???”

Needless to say, we needed to respond...

#freelance #freelancer #socialmedia
https://videotoorder.com/blog/5-reasons-freelancers-must-promote-their-gigs/

Using Social Influence to Create Wealth and Opportunity

Using Social Influence to Create Wealth and Opportunity

Building an effective personal brand relies on your interaction with real people. You have to put in real time, effort and most importantly, INTEREST in others. Each relationship you develop opens up new ways to grow and take advantage of your social wealth through a powerful human connection. Remember, personal branding uses your personal social network as a platform upon which to establish yourself – you have to be genuine and it takes effort.

Social capital provides very real opportunities. Spend it wisely.

#influence   #socialmedia   #leadership  
http://lscottharrell.com/social-capital-online-influence-leads-real-wealth

Brand ambassadors are those that love your business so much that they spread the word on your behalf.

Brand ambassadors are those that love your business so much that they spread the word on your behalf.

Here's how to find and cultivate them...

#marketing   #socialmedia   #branding   #xl  

Originally shared by State of Digital

Brand ambassadors are those customers that love your company so much they will spread your message for you.

http://www.stateofdigital.com/brand-ambassadors-build-online-credibility/

In her latest post, Stephanie Frasco explains how to tap in to the power of brand ambassadors to build your credibility online.
http://www.stateofdigital.com/brand-ambassadors-build-online-credibility

"Instagram, you do not yet realize your importance. You have only begun to discover your power... I am your father."

"Instagram, you do not yet realize your importance. You have only begun to discover your power... I am your father."

http://instagram.com/p/iw3JWnN_ke/

#starwars   #socialmedia #instagram

We haven't seen the true marketing power of Instagram yet but it will peak in 2014. Are you on IG?

We haven't seen the true marketing power of Instagram yet but it will peak in 2014. Are you on IG?

I can be found at http://instagram.com/lscottharrell

#socialmediamarketing   #instagram   #socialmedia  
http://www.steamfeed.com/instagram-will-king-social-media-2014-leverage

UK Court Rules that LinkedIn Contacts Can be Company Property

UK Court Rules that LinkedIn Contacts Can be Company Property

This is a fascinating read about social media and proprietary information as it relates to client lists. The assertion was made that an ex-employee's LinkedIn contacts, which the company initially advocated, constituted confidential property and that upon termination of his employment he could not maintain those contacts.

My question is, "How is a LinkedIn connection confidential when once the connection is made all previous connections, and future ones, then become known to each user?"

Here is a short snippet from the article:

"The High Court (in the UK) has confirmed that LinkedIn contacts can constitute confidential information belonging to an employer to which it has granted injunctive relief.

The problems for an organization attempting to assert ownership of LinkedIn contacts are well known. LinkedIn's terms and conditions say that ownership of the account is personal to the account holder.  Many companies attempt to claim ownership of accounts that are opened by employees during the course of their employment."

http://www.lexology.com/library/detail.aspx?g=42339bd8-b466-4b37-8a30-15308a8129bf 

#socialmedia   #law   #intellectualproperty   #tfl

What is the best resource for tips on how to most effectively use social media sites?

What is the best resource for tips on how to most effectively use social media sites?

Here's my take on it...

#tfl   #socialmedia   #klout  
http://klout.com/#/lscottharrell/answer/what-is-the-best-resource-for-tips-on-how-to-most-effectively-use-social-media-sites