Monday, July 3, 2017

5 Reasons Why Whiteboard Videos CRUSH Video Marketing

A whiteboard video is an informal and interesting way to explain concepts, procedures or systems. They consist of a narrator/illustrator drawing a visual explanation of a concept. This type of video is an ideal way to explain things to your audience. It is exactly the same as teachers explaining things to their students. 

Whiteboard videos also happen to be one of the most effective ways to market your business using video.

With whiteboard animations, you can draw or write things on your whiteboard, clean the whiteboard, and draw other things as you explain your points in your videos. This is also widely used as a video sales message, which has proven that it can convert potential clients better than the standard format of a regular sales page.

So, what's the secret?

What is it about them that makes whiteboard videos actually work? 

Below, let's look at 5 reasons why whiteboard videos work so well for video marketing:

1. Whiteboard Videos Tell Your Story Better

Rather than hiring an actor to tell the story about your business, a whiteboard video brings your audience into your story. You can tell your story from start to finish without boring your audience or losing them in the details. The animations that are used in this type of video are simple and engaging; they compel the viewers to continue watching the video through to the end.

2. Whiteboard Videos Keep Your Audience Glued to Your Video

Again, the main power of whiteboard videos lies in the fact that it engages viewers who want to see the animation come to life on the whiteboard. It keeps your audience glued to your video, and prevents them from leaving your video too early - "watch time" is also an important aspect of video SEO and getting your video ranked well in Google and YouTube. In order for you to successfully convert your audience into customers, you have to keep their attention span intact throughout the video. It is also important for you to limit the duration of your whiteboard video to no more than 5 minutes. Remember KISS: Keep it Short and Simple!

3. Whiteboard Videos Make Your Points Easier to Understand

A picture is worth 1,000 words! One of the biggest benefits of whiteboard videos is in the simple, visual explanation you can offer about a technical subject. While it is quite different from an “explainer video,” a whiteboard video can help you to visually deliver your information with a substantial impact. It has been proven that more technical information is retained when delivered visually. For this reason, alone, a whiteboard video is extremely beneficial to help your audience understand your brand and its messages.

4. Whiteboard Videos Are Entertaining and Interesting 

Retaining the interest of your audience throughout your video can help you to gain their trust after watching your video. Instead of making a video about yourself explaining your business for 30 minutes, it is better to make a 5-minute whiteboard video that can do a better job. It is more entertaining and interesting to watch, and you don’t need to put yourself in front of the camera or hire an actor to get the job done.

5. Whiteboard Videos Give a Professional Image to Your Brand

Whiteboard videos can also help you to present a more professional image of your brand. A well-done series of whiteboard videos would be a powerful tool in the arsenal of any competitive organization or brand. In addition to your maintaining your audience's interest, you will likely be educating them about something through each video you produce. One of the quickest and easiest ways to build trust with an audience is to teach them something valuable. You will be viewed as a trusted source of information, thus enhancing the image of your brand.

As video marketing becomes more and more common, businesses and brands will need to continue to find a medium that truly sets them apart.  A series of well-planned whiteboard videos is just the tool to do so.

Need some help creating a whiteboard or animated explainer video? Freelancers are waiting to help YOU create the perfect whiteboard video to perfectly meet your needs and budget at!


I am the founder of, an online marketplace where buyers can find freelance video professionals who create, edit and market all types of video content for them.

I am also the Executive Editor of Video Entrepreneur Magazine, an online magazine for freelance video professionals who want to make money by making videos, editing, marketing, and related business services.

My primary interest is meeting the burgeoning demand for video content; specifically, custom video content creation across a sweeping range of needs and budgets.

I can be found on LinkedIn, Twitter, Google+, Instagram and other social media networks.