The 1979 hit by The Buggles, “Video killed the radio star” was ahead of its time. Few would’ve thought that 38 odd years later, video would not only kill the radio, but also slay the print, picture and dragon as well. But here we are, and video marketing has become the number one medium of selling products and services online. There are 50 ways in which businesses both large and small can use videos to promote their brand.
Here four of my favorite ways that you can use video to market your business:
If a business wants to come across as caring and friendly a vlog is just what the doctor ordered. Reason being, there are a brazillion blogs on the internet, and a vlog is the cure every business should be looking for. Contrary to popular belief and my own stab at it, a vlog is supposed to be easy to produce and doesn't cost you much money either, mainly because vlogs are mostly personality driven, making them the best way to get the most bang for your buck.
If you what to take it up a notch you could always document the proceedings of your corporate event and post it on your website and social media accounts. Using videos, you can take the party to all those who couldn’t make it to your corporate event. Normally, event videos cost a lot more than other types of videos, but they do pay off in the long run. The video freelancer you hire will have to use multiple cameras to do your corporate event video justice. Another way to boost your business with videos is by using 6 to 10 second video snippets of your event which can then be posted on
Vine or Instagram. The montage form of promoting a corporate is gaining traction right now and should be used to promote your brand online. A great event video can without a doubt increase your company’s online presence in a way that the event alone never could.
The popularity of TED Talks can be measured by the fact that they are now available on Netflix, which says a lot. These short, but interesting format is immensely popular mainly because of the quality of its speakers and the topics that they choose. While some might argue that TED Talks is a global platform which has a global reach, every business can create a compelling presentation which is a mix of an event combined with a webinar. Businesses can give targeted presentations at a small scale or at company events, and that share them on their website and social media to increase their engagement.
Another way of promoting your business through the video format is by making videos of product reviews, especially those that are popular amongst your customers. Online retailers such as Amazon rely heavily on the trustworthiness of their product reviews. Although you don’t operate on the same scale as some of the big names in online retail such as Amazon or eBay, you can make product reviews on your products and on other products as well that are relevant and could be useful to your customers. Just think about how happy you will make your customers when they come across a good product that was referred by you on your website or your social media account.
Did you know that content is the reason search began. So, use more videos in your marketing campaigns and don’t forget to diversify the videos you use as part of your marketing strategy.